A robots.txt file tells search engine spiders which pages they can crawl so they won’t overload your site. While your ranking may not drastically decrease, you may lose potential customers who find BHS Links the other website instead of yours. You can then take the necessary actions, such as contacting the web admin or reporting the site to gain back your traffic. This free SEO tool lets you look at the search term’s popularity per region and other related search queries on Google.

But if you want a full list of all the types of SEO, we compiled one here (67 types of SEO to date). SEM (Search Engine Marketing) has the broadest scope of those three, encompassing generating traffic from organic search (SEO) and paying for traffic with PPC search ads. At the same time, the best kind of topics are the ones that hold business value to you. Otherwise, you’re unlikely to attract potential customers through SEO. Keep in mind, the above list of sub-buckets just gives a glimpse of the available ranking factors. What’s important to know when having SEO explained to you is these factors have different weights.

Just type in your keywords, and AI Content Helper will identify the different search intent options. You can then get recommendations on how to optimize for a particular search intent. When you type in a potential keyword, it delivers information about the search volume, competition, and cost-per-click value.

Repurpose existing content into multiple formats

But I also noticed that these posts gave out search engine optimization tips for voice search… without any data or research to back them up. If you’re optimizing old content, it’s a good idea to go through the process with a tool like Ahrefs’ Site Audit (also available for free in Ahrefs Webmaster Tools). It will help you catch all the missing tags, unoptimized images, and more. The most common mistake businesses make when investing in consulting services for SEO is price. Many companies opt for cheap SEO consulting services, which tend to deliver poor results and service.

Discover Low-Competition Keywords

Using AI to go beyond traditional keyword research, it can pull up highly relevant, long-tail keywords based on your existing content. It can also give you insights into the search intent of those keywords. On-page optimization, also called on-page SEO, ensures that search engines a.) understand a page’s topic and keywords and b.) can match it to relevant searches.

This tool from TameTheBots helps you uncover potential SEO opportunities by identifying where you might be losing visibility in search results. Similarly, while you can certainly create a website with basic knowledge and intuition, truly optimizing and understanding its performance requires the right tools. This kind of monitoring is becoming as important as traditional SEO dashboards. Tools like Ahrefs’ Brand Radar now track brand mentions in AI Overviews, helping companies understand how they’re framed and remembered by generative engines.

This short snippet of a post has a bullet list (which helps for scanning and to break up text), a custom graphic, and a formatted quote. It’s not hard to imagine they use some form of dwell time and bounce rate too. But when you target “new” terms, you’re naturally competing with fewer people. Free tools are another type of linkable asset we’ve employed at Backlinko. Finally, add a snippet of content to your page that’s designed to fit inside that featured snippet box. But you can optimize your new and existing content fairly quickly to improve your chances of getting featured snippets.

Free Keyword Research Tools

• For example, for “best all season car tires,” we see almost only articles (except for the #1 result).
• Enter the URLs of a few different competitor businesses to find out what keywords they’re using and which ones are getting the most search volume.
• You can check out our full guide to Yoast SEO, but below are a few of my favorite use cases.
• People are likely searching for what you do, and you can attract customers by ranking for those terms.
• Stay alert to any notifications or issues highlighted by GSC, as addressing these promptly can prevent negative impacts on your SEO efforts.

You can find guides, the latest news, tips, industry trends, and more on these sites. We also recommend signing up for website newsletters so you can have the latest industry updates delivered to your inbox. The SEO industry can be highly competitive, so specialists can demonstrate their industry commitment by continually learning and developing their skills. For SEO specialists to communicate effectively with developers and offer valuable insights rather than just demands, they need technical skills.